Page 71 - Mann Ki Baat - English
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it relevant in today's economy. Today, India has become a
This not only creates jobs but manufacturing powerhouse,
also helps sustain and revive and it is because of the youth
local cultures and crafts that power of the country that the
have been passed down through whole world is looking up to us.”
generations. Companies are now creating
Innovation and contemporary designs inspired
Entrepreneurship by traditional motifs, merging
The campaign promotes a heritage with modern aesthetics.
spirit of innovation, encouraging This not only appeals to domestic
young entrepreneurs to consumers but also attracts
harness their creativity and international markets eager for
cultural heritage in new and authentic Indian products.
exciting ways. Startups that Global Presence with Local
focus on indigenous products Identity
and sustainable practices are ‘Make in India’ also aims
gaining traction, illustrating how to establish a strong global
cultural pride can drive economic presence for Indian products,
growth. As PM Modi said, “This advocating for the ‘Vocal
campaign has provided an for Local’ mantra. This push
opportunity to people of every encourages consumers to
class to showcase their talent. support local brands, which
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