Page 73 - Mann Ki Baat - English

and manufacturing processes, The campaign promotes a
instilling a sense of pride in their spirit of innovation, encouraging
cultural roots. This education not young entrepreneurs to
only fosters skill development harness their creativity and
but also encourages young cultural heritage in new and
people to innovate within the exciting ways. Startups that
framework of their cultural focus on indigenous products
heritage, creating a bridge and sustainable practices are
between past and future. gaining traction, illustrating
In conclusion, the ‘Make how cultural pride can drive
in India’ campaign is a multi- economic growth. As PM
faceted initiative that transcends Narendra Modi said, “This
economic goals. It celebrates campaign has provided an
cultural heritage, revives opportunity to people of every
traditional industries, and calls for class to showcase their talent.
innovation and entrepreneurship. Today, India has become a
By intertwining this heritage with manufacturing powerhouse,
modern manufacturing, ‘Make in and it is because of the youth
India’ fosters a sense of national power of the country that
identity, encourages community the whole world is looking up
support for local industries, to us.” Companies are now
and enhances India's global creating contemporary designs
presence. As India continues inspired by traditional motifs,
to carve its path in the global merging heritage with modern
economy, the cultural essence aesthetics. This not only appeals
embedded in the ‘Make in India’ to domestic consumers but also
campaign plays a crucial role attracts international markets
in shaping its narrative for the eager for authentic Indian
future. products.

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