Page 72 - Mann Ki Baat - English

are often steeped in cultural a tool for cultural diplomacy.
significance. By promoting local By showcasing Indian
goods, the campaign fosters a craftsmanship and innovation
sense of community and identity, at international trade fairs and
reinforcing the idea that every expos, the initiative allows India
purchase contributes to the to present its cultural richness to
preservation of cultural heritage. the world. This enhances India's
When consumers buy Indian- soft power, establishing it as a
made products, they are not nation that values its heritage
just making a purchase, they are while being forward-thinking
participating in a larger narrative and dynamic. Events like the
of national pride and identity. ‘India International Trade Fair’
As mentioned by PM Modi, have become platforms for
“More than 50 Self Help Groups artisans to connect with global
are working to preserve the audiences, sharing their stories
‘Bhandara Tussar Silk’. Women and skills.
have a huge participation in Educational Initiatives
that. This silk is fast becoming The campaign also
popular and empowering emphasises the importance
local communities…and that is of education and vocational
the spirit of the ‘Make in India’ training, vital for nurturing the next
campaign.” generation of manufacturers
Cultural Diplomacy and entrepreneurs. Various
Furthermore, the ‘Make initiatives aim to educate youth
in India’ campaign serves as about traditional arts, crafts,

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