Page 70 - Mann Ki Baat - English

Crafting Cultural Confidence
जन भागीदारी क े

साल ‘Make in India’ Campaign Paves Way for Quality
Indian Products

As stated by PM Narendra
My dear countrymen,
this month marks the Modi, “…the country is narrating
culmination of 10 years of the success saga of the ‘Make
another important campaign.
in India’ campaign.” However, it
The success of this campaign
includes the contribution of is more than just a government
the country’s big industries as initiative to boost manufacturing.
well as small shopkeepers. I am Launched in 2014, ‘Make in India’
talking about ‘Make in India’. is a celebration of India's cultural
Today, it gives me immense heritage and an affirmation
joy to see that the poor, the
middle class, and MSMEs are of its potential on the global
getting a lot of benefit from this stage. At its core, the campaign
campaign. aims to transform India into
a global manufacturing hub,
-Prime Minister Narendra Modi
(in 'Mann ki Baat' address) but its cultural implications
resonate deeply, fostering a
renewed sense of pride in Indian
craftsmanship, innovation and
entrepreneurship.
Reviving Traditional
“In 2014, under the visionary Industries
leadership of Prime Minister
One of the most significant
Narendra Modi, the 'Make
aspects of the ‘Make in India’
in India' (MII) initiative was
campaign is its emphasis
launched…Over the past
decade, it has not only on reviving and promoting
galvanised GDP growth traditional Indian industries. From
and employment but has textiles to pottery, handloom
also positioned the nation to metalwork, the campaign
as an emerging global has encouraged artisans and
manufacturing powerhouse.
craftsmen to showcase their
From textiles and electronics
skills. By integrating these
to automobiles, aviation,
traditional practices with modern
renewable energy, and
manufacturing techniques,
defence, India's manufacturing
sectors have surged ahead.” ‘Make in India’ honours the
rich tapestry of Indian culture
-Pankaj Mohindroo
while simultaneously making
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