Page 66 - Mann Ki Baat - English
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pools in the specific sectors to all budding Visual Effects
across both content creation artists to create stunning VFX
and technology. This, in turn, masterpieces - the completion
requires ardent protection and Theme is-"A Daily Life Superhero".
safeguards for content security The creative sector is
given new technologies, for undergoing a remarkable
which CII has taken up the mantle transformation, with
with the ‘Anti-Piracy Challenge’, technological advancements
under which participants will and increasingly cutting-edge
develop tools & technology and immersive content augmenting
propose initiatives to combat consumer experiences. As
piracy and safeguard creative we enter this new economy,
content and digital assets. imagery and storytelling
Each challenge is are moving beyond
curated specifically TV and films into
to mobilise museums, airports
thousands of Indians and across public
in every ‘nook and spaces. This will
corner’ of the country foster innovation
to spotlight every facet of and encourage
AVGC-XR and help excellence new skills based talent and
'bubble up to the top' while provide diverse employment
being able to present at WAVES opportunities to ‘Create In and
on a ‘world stage’ for the finals. From India’.
At ABAI - the Karnataka WAVES is a game-changer:
based pioneering trade the developed world sees M&E
association for the AVGC-XR as 1-3% of their GDP. In a story
industry, we have launched a rich land like ours, with our
national initiative called ‘WAFX cultural vibrancy, India’s M&E
Challenge,’ with a "call to action" revenues are about 0.5% of our
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