Page 68 - Mann Ki Baat - English

WAVES

A New Frontier for Creators Across the

Creative Spectrum

India is emerging as a major hub for cost-effective, high-quality content
development. The World Audio Visual & Entertainment Summit (WAVES)
aims to promote discussions, collaboration, and innovation within the media
and entertainment (M&E) industry, propelling India onto the global stage.
With Prime Minister Narendra Modi’s endorsement of WAVES and the 'Create
in India Challenge,' creators across the country are inspired to contribute
to India’s growing creator economy. Industry leaders and association heads
have also expressed optimism about PM Modi’s support, as highlighted in his
September 'Mann ki Baat' address.

The WAVES Challenges offer immense potential for India's
electronic industry, especially in AI, esports, and digital
media. With its rapidly growing gaming market, India is
becoming a global leader. Animation plays a crucial role in
enhancing player engagement and immersion. The AVGC
industry is expanding rapidly, projected to reach $6.8 billion
by 2026. WAVES Esports Championship (WESC) is one of
the key challenges under the 'Create in India Challenge -
Season 1.' The creator economy has the potential to create
Lokesh Suji
significant employment opportunities in India. Initiatives like Director- Esports Federation
WAVES can contribute to the growth of esports in India of India, VP- Asian Electronic
through various strategies. Prime Minister Narendra Modi's Sports Federation
endorsement of WAVES can inspire and mobilise the creative
community of the country.

WAVES is a platform that aims to democratise creativity
in India. It offers a chance for citizens to participate and
showcase their talents in various forms, such as music,
dialects, and storytelling. By identifying and promoting local
creativity, WAVES can contribute to economic growth and
cultural exchange. The initiative has received recognition
from Prime Minister Narendra Modi, which signals India's
openness to the global creative community and investment.
WAVES serves as a local platform for Indian creators to
reach the global stage, similar to what IPL did for Indian
cricket.

Blaise J Fernandes
President, The Indian
Music Indutsry
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