Page 69 - Mann Ki Baat - English

The WAVES Challenges are designed to inspire
students to explore filmmaking and other creative
disciplines as part of their education. Although
India has immense creative talent, formal education
in filmmaking is not yet part of the high school
curriculum. WAVES will not only encourage students
to undertake creative projects but also introduce
them to various career paths within the media and
entertainment industry. By mainstreaming creative
and performing arts, these challenges will elevate
the importance of media-related skills in students'
minds, aligning with India's 'Create in India' mission.
This initiative also highlights the country's vast
cultural heritage, empowering Indian creators to Chaitanya Chinchlikar
share it globally. Vice President, Whistling
Woods International

IAMAI is partnering with the MIB on three WAVES
challenges: AI Art, Reel Making, and Explorer. These
offer creators and technologists a platform to
showcase their work and contribute to India's 'Make
in India' and 'Atmanirbhar Bharat' initiatives. WAVES
Explorer, focusing on tourism and cultural exchange,
aligns perfectly with these goals. Government-
backed initiatives like WAVES are crucial for talent
development in India. Prime Minister Narendra
Modi's endorsement of WAVES in his 'Mann ki Baat'
address has significantly boosted the initiative,
inspiring creators to participate and strengthening Dr. Subho Ray
India's position as a hub for homegrown talent and President- Internet and
innovation. WAVES underscores the MIB's drive to Mobile Association of India
propel India's creative talent globally by showcasing
the richness of Indian culture and innovation through
original and quality content.

The WAVES challenges promote creativity and
innovation in AVGC, broadcasting, and digital
media, fostering collaboration, talent growth,
and tech adoption. They support the Make in
India and Atmanirbhar Bharat initiatives by
boosting local talent and creating global export
opportunities. WAVES provides a platform for
showcasing talent, encouraging skill development,
and driving sustainable models. Prime Minister
Modi’s mention in 'Mann ki Baat' elevates
the initiative, enhancing national recognition, Siddharth Jain
entrepreneurship, and institutional support, Secretary General- Indian
positioning India’s creative talent on the global stage. Broadcasting & Digital
Foundation
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