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CHALLENGES OF
                           DRUG MENACE IN INDIA



                                               communities
                                            through    crime,
                                            violence,    and
                                            economic losses,
                                            as well as posing
                                            challenges    on
                                            various fronts.
                                               To tackle the increasing issue
                                            of substance use in India and
                                            adopt prevention as the primary
                                            strategy, the Department of
                    B L Verma               Social Justice and Empowerment,
                                            being the nodal agency for drug
             Minister of State for Social
                                            demand    reduction  in  India,
             Justice and Empowerment        launched its flagship campaign,
                                            Nasha Mukt Bharat Abhiyaan, on
                                                    th
                                            August 15 , 2020, with the primary
                                            goal  of  ensuring  the  prevention
                                            of drug use and fostering
                                            awareness against drug use.
              Drug use is a pervasive and
                                            Since its inception, the Abhiyaan
          multi-dimensional  issue  that
                                            has transcended its initial scope
          affects people from all strata of
                                            to  evolve  into  a  significant
          society and has now become
                                            societal movement, involving
          a global menace. The drug
                                            an impressive engagement of
          menace in India is a severe and
                                            over 12 crore individuals. With a
          severe problem, impacting the
                                            notable participation  of  over  4
          public  health   infrastructure,
                                            crore youth and more than 3 crore
          social stability, and economic
                                            women taking a leading role, the
          development. With the increasing
                                            Abhiyaan  stands  as  a  beacon
          use of substances, the country
                                            of hope and transformative
          faces  significant  challenges  in
                                            change.
          combating addiction and related
                                               Awareness of youth and
          health issues. The problem is
                                            women is given special focus in
          particularly acute in regions
                                            the drive towards the prevention
          with international boundaries,
                                            of drug use. This is done to ensure
          making the high-risk population
                                            the welfare of youth and to reap
          especially  vulnerable,  which
                                            the  benefits  of  growth  that  the
          includes youth and adolescents
                                            demographic dividend provides.
          in large numbers.
                                               Several Community Peer-Led
              The consequences extend
                                            Interventions (CPLI) have been
          beyond   individuals,  affecting
                                            taken up by the department
          families and
                                            to prevent and reduce the
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