Page 41 - Mann Ki Baat - English
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and economic status of women Sashaktikaran have increased
in rural areas. the skills of the artisans and
To make the ‘New Khadi of provided them with income-
New India’ a global brand, KVIC generating opportunities. For
has paid particular attention to this, they have been given
quality and modernization. For advanced modern machines
this, the Center of Excellence and toolkits along with training.
for Khadi (CoEK) has been In KVIC's vision for the future,
established in collaboration preparation is on to launch
with the National Institute of several ambitious schemes to
Fashion Technology (NIFT). With promote further the Khadi and
its help, new designs, the use of Village Industries sector, which
natural dyes and the revival of include-
traditional sarees and fabrics 1. Gramin Silai Samridhi Yojana
like Awadh Jamdani, Ponduru 2. Kushal Karigar Vikas Yojana
Saree, Pashmina, Odisha Ikkat, 3. Khadi Shakti
Paithani, etc., are being done to 4. Lotus Silk
make Khadi more fashionable. 5. Mati Kala Kumhar
Apart from this, Memorandums Sashaktikaran Yojana
of Understanding (MoUs) have Under the leadership of
also been signed with Digital Prime Minister Narendra Modi,
India Corporation, NBCC India, Khadi is all set for a global
Prasar Bharati and the Quality revolution. The mantra of 'Khadi
Council of India (QCI). New for Nation, Khadi for Fashion
experiments are also being done and Khadi for Transformation'
on the packaging, branding, is the essence of this vision.
quality and marketing of Khadi. Khadi's journey from the days
Under the Village Industries of the Swadeshi movement to
Development Scheme, the becoming a symbol of self-
Commission's programs like reliant India is a testimony to its
Honey Mission and Kumhar lasting importance.
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