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meet contemporary fashion economic fabric. It honours
trends. the artistry and dedication of
The Novatex Electrical weavers, recognizing their role in
Cylinder simplifies the process sustaining a significant aspect
of weaving designs on saris and of India's heritage.
dhotis, eliminating dependency The day also acts as a
on thousands of punch cards, catalyst for promoting handloom
which need reconfiguration for products, encouraging
every new design. Brahmaputra consumers to choose indigenous
Fables connects artisans directly textiles that reflect the rich
with consumers through online cultural tapestry of the nation.
platforms, promoting indigenous In his address, Prime Minister
crafts. These start-ups exemplify Modi urged the nation to
how technology can revitalise support handloom weavers by
traditional industries, making purchasing handloom products
handloom products more and spreading awareness about
accessible and appealing to their importance. He emphasised
modern consumers. that by doing so, we not only
National Handloom Day empower the weavers but also
serves as an important reminder contribute to the preservation of
of the enduring legacy of a vital part of India’s cultural and
handlooms and their integral economic identity.
role in India's cultural and
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