Page 36 - Mann Ki Baat - English
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National Handloom Day 2024

           Celebrating Heritage and Honouring the Labour of Weavers




            Prime Minister Modi, in his   communities    and   promote
        last address on 'Mann ki Baat',   traditional  handloom  products.
        highlighted   the   significance   Across the country, on this
        of National Handloom Day,         day, people celebrate the craft
        emphasizing   the  connection     of weavers and exhibitions
        between  handloom weaving         foster pride in the work that
        and the cultural and economic     they do while acknowledging
        fabric of India. More than 70%    their contribution towards the
        of the weavers and allied         economic and social upliftment
        workers  are  women,  and  thus,   of the country and promoting
        handloom    weaving   is  one     handloom heritage.
        of the ways in which women            This  day  also  highlights  the
        can be empowered across           modernity and flexibility inherent
        the country. The production       in    handloom     production.
        process is sustainable and uses   Traditional handloom products
        environment-friendly approach.    seamlessly adapt to fashion
            Every year on August  7,      changes     and      customer
        the nation comes together to      preferences, blending the old
        celebrate the National Handloom   with the new. This adaptability
        Day, a day dedicated to showing   not only keeps the craft relevant
        gratitude and recognizing the     but also opens up new markets
        invaluable   contributions  of    for these exquisite products.
        weavers who have been integral        Start-ups like Kosha AI,
        to our diverse society and        Handloom India, D-Junk, Novatax
        growth. Initiated in 2015, the day   and Brahmaputra Fables are
        commemorates  the Swadeshi        at  the  forefront  of  making
        Movement  of  1905,  which  was   handloom  products  popular.
        launched to support Indian-       These   enterprises  leverage
        made    products,  particularly   technology to innovate and
        handloom textiles.                streamline the handloom sector.
            National Handloom Day 2024    Kosha AI leverages the power of
        falls during the festive period   IoT,  AI,  immutable  ledgers  and
        and  offers  a prime  opportunity   cloud computing technology to
        to uplift marginalised weaving    ensure that handloom products

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