Page 50 - Mann Ki Baat - English
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nation’s leader.
Innovation and Inclusivity:
The Coffee Board’s Catalytic
Role
The Coffee Board of India
has played a pivotal role in
advancing the nation’s coffee
sector by promoting exports,
offering market incentives
and enhancing global visibility
through initiatives like the Flavour
of India – The Fine Cup Awards
and the India International
Coffee Festival.
Alongside branding
efforts, the Board is expanding
cultivation into new regions using
Malabar’, an icon of India’s ISRO-based mapping and the
inventive processing tradition. Integrated Coffee Development
Exposed to monsoon winds, Project, which supports
the beans swell to produce planting, quality infrastructure
cup profiles with muted acidity, and eco-certification in areas
heavy body, and straw-cocoa such as Andhra Pradesh,
nuance; a taste fully exclusive to Odisha and the North-East,
India. significantly benefiting tribal
Beyond flavour “Coffee communities in Araku, Koraput
farming has earned both respect and Nagaland. Strengthening
and prosperity” as quoted by our the spirit of Atmanirbhar Bharat,
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