Page 42 - Mann Ki Baat English

“As someone from Jharkhand, I started
Johargram to bring our indigenous tribal
weaving to the global stage, believing we must
be the ones to sustain our heritage. We turned
challenges into strengths, like using Sal leaves
for eco-friendly packaging and celebrating the
unique character of each hand woven piece. The
most rewarding part is seeing the artisans' pride as their work
gains recognition”
-Ashish (Johargram, Jharkhand)

Simultaneously, the narrative sector is being spectacularly
is being elevated to the global rewritten. It is a movement that
stage by pioneers like Ashish honours the spirit of Swadeshi
Satyavrat Sahu of Jharkhand. while embracing the imperatives
Through his brand, Johargram, of the modern world. By
he has masterfully translated intertwining the timeless skills
the rich, tribal weaving heritage of the artisan with the vision
of his region into garments that of the innovator, the sector is
command international attention. transcending its traditional
His work ensures that the intricate boundaries. It is no longer just
motifs and vibrant patterns, once about preserving a museum-
confined to remote villages,
are now celebrated in global
fashion circuits. This is not mere
export, it is a cultural dialogue
making the world aware of the
profound artistry embedded in
India’s tribal communities and
ensuring that their legacy finds
both appreciation and economic
viability.
In conclusion, the journey of
India’s handloom and handicraft

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