Page 41 - Mann Ki Baat English

taking India's cultural heritage dignity to hundreds of families,
th
to the global stage, in 126 proving that tradition, when
address of 'Mann ki Baat'. innovatively approached, can
The inspiring work of Yaazh be a powerful engine for rural
Naturals in Tamil Nadu began empowerment.
with visionaries like Ashok
Jagdishan and Prem Selvaraj.
Leaving their corporate careers,
they harnessed the potential of
local materials. By crafting yoga
mats from grass and banana
fibre and employing herbal dyes,
they have created products
that resonate with a global
audience seeking sustainability
and wellness. This initiative is
not merely about creating eco-
friendly goods, it is a model of
community-centric enterprise
that has provided livelihood and

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