Page 39 - Mann Ki Baat English

a remarkable resurgence in #VocalForLocal, is not just an
Khadi, transforming it from a economic act, but a powerful
symbol of a bygone era into a reaffirmation of cultural
badge of conscious, patriotic sovereignty.
consumption. The surge in This revival, however, extends
its sales is a testament to a far beyond the iconic spin of
nation rediscovering pride in its the charkha. The contemporary
indigenous identity. The call to narrative of India’s handloom
purchase a Khadi product on and handicraft sector is one
Gandhi Jayanti and proclaim of dynamic innovation, where
it with pride as Swadeshi, ancient wisdom is being
amplified by movements like recalibrated for the global

“Having grown up in a hand looms family, we
chose natural fibres like banana and Sambu
grass to create our eco-friendly yoga mats.

We directly empower local handloom weavers
by providing them with fair wages and stable
employment, now supporting over 200 families.
Our mission is to fuse these traditional crafts with modern innovation,
ensuring this heritage thrives while meeting today's market demands.”
- Prem (Yaazh Naturals,Tamil Nadu)

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