Page 40 - Mann Ki Baat English

marketplace. The sector is in revitalising India's native
witnessing a paradigm shift handloom industry, consistently
where its intrinsic value is being championing the ethos of Vocal
amplified through strategic for Local and Swadeshi for a
design intervention and self-reliant India. He recently
sustainable practices. Artisans commended the work of
and entrepreneurs are now individuals like Ashok Jagdishan
united as collaborators, a fusion and Prem Selvaraj of Yaazh
that captures the essential Naturals, and Ashish Satyavrat
dynamic of our era. Sahu of Johargram, for their
Prime Minister Narendra exceptional efforts in blending
Modi has been a pivotal force tradition with innovation and

“Having seen the decline of my ancestral
handloom community, I left my corporate job

to create sustainable yoga mats from natural
grasses. Our vision is to fuse this tradition with
innovation, as seen in our new smart yoga mat,
and to establish a 5F* handloom village to benefit
thousands more artisans.”
- Ashok (Yaazh Naturals,Tamil Nadu)

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