Page 21 - Mann Ki Baat - English

जन भागीदारी क े
10 years of Mann ki Baat

साल

#AatmanirbharBharat

The initiative was launched by the Government
of India in May 2020 to promote economic self-
sufficiency and resilience. The campaign aims to
reduce dependency on imports and enhance domestic
production across various sectors. Prime Minister Shri
Narendra Modi has continued to inspire citizens to
adopt Khadi as a lifestyle choice, aligning with the
broader goals of Aatmanirbhar Bharat—economic
self-reliance, sustainability and cultural revival.
‘Khadi of India’ has become the forerunner of
‘Atmanirbhar Bharat Abhiyan’ in the country. Khadi
commands a sentimental value for Indians. It symbolises
the need and importance of indigenous manufactured
goods. There has been an unprecedented growth of
332% in the sale of indigenous Khadi products made
by artisans from 2013-14 to 2022-23.

#VocalforLocal

Instead of becoming the world's market, India
is now dominating the world market by becoming a
manufacturing hub with the mantras ‘Vocal for Local’
and ‘Aatmanirbharta’, and local Indian products are
becoming the global market's first choice.
The ‘Vocal for Local’ campaign has given a
new identity to the life and products of the tribal
communities living in remote areas, and there is now
no discrimination because everyone has equal access
to the country's resources. This movement, pioneered
by Prime Minister Narendra Modi, is a call to action
to support local products and businesses, harness
the potential of local manufacturing communities and
upgrade them financially.

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