Page 26 - Mann Ki Baat - English
P. 26

Mere pyaare deshwaasiyon, Namaskar!

                  The Overarching

                  Journey of

            Mann ki Baat





        Over the past decade, 'Mann ki Baat', launched on October 3, 2014, has grown
        into one of India’s most influential communication platforms. This monthly
        radio address, which airs on the last Sunday of every month, has fostered a
        unique dialogue between Prime Minister Narendra Modi and citizens from all
        walks of life. It is a show not just of words but of collective action, inspiring
        grassroots movements and influencing national conversations.

        A 2023 report from IIM Rohtak found that there are
          23 crore regular listeners of 'Mann ki Baat', with
         96% of the population being aware of the famous
                            radio programme.

        This initiative has not only chronicled India's journey over the past ten
        years but also created awareness on key issues like sanitation, health, rural
        development, health and fitness, environment and national unity.
























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