Page 26 - Mann Ki Baat - English
P. 26
Mere pyaare deshwaasiyon, Namaskar!
The Overarching
Journey of
Mann ki Baat
Over the past decade, 'Mann ki Baat', launched on October 3, 2014, has grown
into one of India’s most influential communication platforms. This monthly
radio address, which airs on the last Sunday of every month, has fostered a
unique dialogue between Prime Minister Narendra Modi and citizens from all
walks of life. It is a show not just of words but of collective action, inspiring
grassroots movements and influencing national conversations.
A 2023 report from IIM Rohtak found that there are
23 crore regular listeners of 'Mann ki Baat', with
96% of the population being aware of the famous
radio programme.
This initiative has not only chronicled India's journey over the past ten
years but also created awareness on key issues like sanitation, health, rural
development, health and fitness, environment and national unity.
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