Page 16 - Mann Ki Baat - English
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and MSMEs are getting a lot of    ki  Baat’ we’ve  also  discussed
        benefit  from  this  campaign.    #MyProductMyPride’. How the
        This campaign has provided an     people of the country can benefit
        opportunity  for  people  of  every   from promoting local products
        class to showcase their talent.   can be understood through an
        Today, India has become a         example. In Bhandara district
        manufacturing     powerhouse,     of Maharashtra, there is an old
        and it is because of the youth    textile tradition of ‘Bhandara
        power of the country that the     Tussar Silk Handloom’. Tussar
        whole world is looking up to      Silk is known for its colour, design
        us.  Be  it  automobiles,  textiles,   and strength. In some areas of
        aviation, electronics or defence,   Bhandara,  more  than  50  ‘Self
        every  sector  of  the country’s   Help Groups are working to
        exports is constantly on the rise.   preserve it. Women have a huge
        The continual rise of FDI in the   participation in that.  This silk
        country is narrating the success   is fast becoming popular and
        saga  of  Make  In  India.  Now we   empowering local communities,
        are mainly focussing on two       and that is the spirit of ‘Make in
        things…  The  first  is  ‘Quality’,   India’.
        that is, goods made in our            Friends, in this festive season
        country should be of global       you can once again reiterate
        standards…  and  the  other  is   your old resolves. Anything
        ‘Vocal for Local. That means      you buy should necessarily be
        local  products   should  get     ‘Made in India’…Anything you
        maximum promotion.  In ‘Mann      gift that too should be Made In

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