Page 25 - Mann Ki Baat - English
P. 25

India’s rich history and culture   challenges to celebrating citizen
          while weaving them into the       action on public sanitation,
          fabric of contemporary societal   the 'Mann ki Baat' journey has
          goals, Prime Minister Narendra    been both participative and
          Modi has strived to encourage     introspective in its character
          citizens to take action alongside   going where no Indian Prime
          instilling a deep sense of pride in   Minister had ever gone before. It
          India's  culture,  heritage  and  its   is perhaps no surprise that 'Mann
          timeless icons.                   ki  Baat' has  inspired  several
              While drawing inspiration     thousand  academic research
          from the ‘ancient’, 'Mann ki Baat'   papers in peer reviewed journals
          has aspired for the ‘modern’      on diverse subjects ranging
          through both its innovative use of   from  public  communication,
          technology and its championing    behavioural  economics   and
          of technology. With translations   language models. In an era
          in over several languages and     when   the  public  discourse
          dialects, the broadcast reaches   has  been  dotted  by  western
          even the most remote corners of   models of ESG (Environmental,
          India. Its multilingual presence   Social and Governance), DEI
          has even inspired research in     (Diversity, Equity & Inclusion)
          Natural  Language Processing      and CSR (Corporate Social
          (NLP) and AI, which is being used   Responsibility),  Prime Minister
          to improve machine translation    Narendra Modi has laid down the
          technologies    for     Indian    foundation for the emergence of
          languages.                        uniquely Indian model of socio-
              One of the most remarkable    economic development.
          aspects of 'Mann ki Baat' is its     The Narendra Modi model
          apolitical stance. Prime Minister   that emerges through these
          Modi has consciously kept the     ten years of 'Mann ki Baat' has
          broadcast free from political     people and local communities
          discourse,  focusing   instead    at its heart while being deeply
          on  social  issues,  national  unity   rooted  in  their  culture  and
          and inspirational stories. This   traditions. While this Modi model
          apolitical character has allowed   is powered by modern science
          the program to resonate with      and technology, it is guided by a
          citizens across the political     holistic approach that is mindful
          spectrum, ensuring its broad      of the impact on livelihoods,
          appeal and long-term impact.      nature and the environment.
              If  Nehru’s  Discovery  of    Prime Minister Narendra Modi
          India was a static window into    through his 'Mann ki Baat' has
          India’s past, frozen in time,     thus set a high benchmark for
          Narendra Modi’s 'Mann ki Baat'    socio-economic   development
          is an interactive perspective into   with  this  uniquely  Indian
          India’s future that is dynamically   model by which future leaders,
          evolving   with  time.   From     governments,  corporates  and
          crowdsourcing inputs on climate   public institutions will be judged.


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