Page 52 - Mann Ki Baat English

Jan Bhagidari for Swachhata

From Arunachal’s Mountains to Chennai’s Coasts

Launched on October 2, 2014, the Swachh Bharat Mission
(SBM) was envisioned by Prime Minister Narendra Modi not merely as
a sanitation program, but as a Jan Andolan (People's Movement) to
realize Mahatma Gandhi’s dream of a clean India. Under the guiding
mantra of "Na gandagi karenge, na karne denge" (I will not litter, nor
let others litter), the mission has achieved on an unprecedented scale
through Jan Bhagidari.
The Swachh Bharat Mission, launched with the vision of a clean India,
has evolved from a government policy into a national movement. At its
core lies the principle of Jan Bhagidari—people’s participation. Across
India’s diverse landscape, from the high altitudes of Arunachal Pradesh
to the coastal stretches of Chennai, common citizens and professionals
are taking ownership of their environment, proving that collective action
is the most powerful tool to bring about systemic change.
The Spirit of ‘Jai Hind’ in Arunachal Pradesh
In Arunachal Pradesh, the campaign for cleanliness is fueled by a
unique cultural energy. Volunteers from the NGO Youth Mission for Clean

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