Page 28 - Mann Ki Baat English

When the Hon'ble Prime Minister
addressed the nation in the 130th episode
of 'Mann ki Baat' this January, his words
resonated with a powerful truth that every
Indian needs to embrace today. The era
of 'chalta hai'... 'it just works'... 'it will go
through somehow' is over," he said. What
the world increasingly expects from India is
not just scale, but excellence.
These words are not merely an
exhortation, rather they represent a
fundamental shift in India's industrial
consciousness. As our nation stands at
the threshold of becoming Viksit Bharat by
2047, the question before us is clear: Will
Indian products be known for their volume,
or for their value? For their price, or for their
Jaxay Shah promise? For meeting requirements, or for
Chairperson exceeding expectations? The answer lies
Quality Council of India in embracing what the Prime Minister has
championed since 2014 : the philosophy of
Zero Defect, Zero Effect.
The Hon’ble Prime Minister was
ZERO emphatic in his message : Quality cannot
be the responsibility of the Government
DEFECT, alone. It is a shared mission that demands
collective action from every stakeholder
in our economic ecosystem : government,
ZERO industry, MSMEs, startups, academia, and
support institutions.
EFFECT measurable action, the Ministry of MSME,
To translate this philosophy into
along with the Quality Council of India (QCI)
Elevating the ‘Made has institutionalised the MSME Sustainable
in India’ Brand (ZED) Certification Scheme. The scheme
provides MSMEs with a structured pathway
to assess their current performance, identify
improvement opportunities, adopt best
practices and earn certification across three
progressive tiers, Bronze, Silver and Gold,
each representing higher levels of maturity
in quality, safety, resource efficiency, and
environmental responsibility.
The impact has been transformative. Till

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