Page 31 - Mann Ki Baat English

trust and as we reflect on his policymakers : Strengthen
powerful words from 'Mann ki quality infrastructure,
Baat', each of us must ask: What certification systems,
is my contribution to India's testing facilities, and
quality transformation? The era capacity-building platforms.
of "chalta hai" is indeed over. The Make quality accessible,
era of "best hai" has begun. The affordable, and aspirational
journey from compromise to for enterprises of all sizes.
excellence, from acceptable to • And for every citizen of
exceptional, starts now, starts India : Demand quality in
with each of us, and starts with an everything you consume,
uncompromising commitment appreciate quality in
to quality. everything you use, and
• For young entrepreneurs and deliver quality in everything
startups : Embed quality-by- you do.
design from day one. Seek Let us make 2026 the year
ZED certification not as a when quality truly becomes
compliance requirement, but India's defining characteristic.
as a competitive advantage. Let us make ‘Zero Defect Zero
• For MSMEs : Embrace Effect’ not a distant ideal, but a
continuous improvement. daily practice. Let us make the
Invest in process upgrades, Hon'ble Prime Minister's vision
skill development, and of a trusted, respected, globally
sustainability practices. admired ‘Made in India’ brand
• For large enterprises : Mentor a reality that every Indian can
your supplier ecosystem. celebrate. Because when quality
Share best practices. Make becomes our collective mantra,
quality excellence a core Viksit Bharat becomes not just
procurement criterion. a dream, but an inevitable
• For institutions and destination.

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