Page 75 - MANN KI BAAT- ENGLISH

honey, beekeeping strengthens branding.
Supporting this local
the productivity and profitability
economic ecosystem is the
of Indian agriculture at large. For
government’s ‘Vocal for Local’
small and marginal farmers, it
push. Encouraging consumers
offers a low-investment and a
to buy directly from local
high-return source of additional
beekeepers not only boosts rural
income.
incomes but also reduces the
Apart from this, beekeeping
carbon footprint of transported
is playing a transformative
goods. With platforms like
role in promoting rural
NAFED’s Honey Corners and
entrepreneurship. In
digital integration through
Chhattisgarh’s tribal district of
e-commerce, Indian honey is
Korea, farmers launched the
making its mark both within and
organic honey brand ‘Sonahani’,
beyond borders.
which now sells across national
Beekeeping today stands at
online platforms like GeM which
the intersection of agriculture,
is representative of grassroots
manufacturing, and services.
enterprise and regional

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