Page 74 - MANN KI BAAT- ENGLISH

launch of Madhukranti, a digital
platform developed by the
National Bee Board (NBB) to
create traceability in honey
production. By enabling online
registration of beekeepers

and honey producers, the
platform ensures transparency
in the supply chain, checks
adulteration, and is building
Indian honey as a global
trustworthy brand.
fold through awareness drives, What makes beekeeping
scientific training programs,
particularly significant is its
and distribution of modern
multiplier effect on other sectors.
equipment.
Bees aid in crop pollination, yields
A major milestone in this
of fruits, vegetables, pulses, and
economic roadmap was the
oilseeds. This means that beyond

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