Page 63 - Mann Ki Baat (English)

more sustainable and rewarding subsistence farming.” By sourcing
livelihood for farmers.” locally grown flower varieties
Her traditional understanding and connecting farmers directly
of soil, seasons, climate, and crop to better markets, her initiative
care became the foundation for has increased incomes, and
innovation. “This wisdom helped generated local employment in
me make informed choices while Senapati district.
adopting modern practices. By
Together, these stories
blending traditional know-how
from Andhra Pradesh and
with innovation and market-
Manipur reflect a larger national
driven approaches, I was able
movement where India’s
to improve productivity, reduce
traditional arts and skills are
risks, and gradually scale the
being reimagined as engines
work in a sustainable way,” she
of economic progress. Whether
explains.
through the GI-tagged legacy
Floriculture, she says, has
of Narasapuram lace, the
brought tangible change to
revival of bamboo and wood
the community. “It has created
handicrafts in Manipur’s remote
new and sustainable income
villages, or the transformation
opportunities by offering higher
and quicker returns compared to of farming through floriculture,
traditional crops. It has generated each initiative shows how
year-round livelihoods and heritage skills, when supported
empowered farmers, especially by innovation, entrepreneurship,
women and youth, by turning and policy backing, can create
flower cultivation into a dignified livelihoods and
viable enterprise rather than inclusive growth.

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