Page 62 - Mann Ki Baat (English)
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storage, farming, rituals, and she says. To bring more youth
architecture. Artisans create into the fold, she offers free
baskets, trays, hats, furniture, training several times a year.
decorative items, and utility “After training, whatever they
products, blending functionality make, we buy it. They don’t need
with indigenous design. to worry about marketing. We
Entrepreneurs like Margaret take care of that.”
Ramtharsiem have shown how Floriculture in Manipur:
these crafts can empower Tradition Meets Market
communities economically. By In Manipur, Chokhone
organising artisans, introducing Krichena has redefined
new designs inspired by agriculture by blending
global exposure, and taking traditional farming wisdom with
responsibility for marketing, her modern floriculture. Coming
work has significantly increased from a family deeply rooted in
artisans’ incomes and restored traditional farming, she reflects,
dignity to traditional skills. “I saw both its strength and its
Hailing from Parbung, a limitations. While conventional
deep village in Pherzawl district, agriculture is labour-intensive
at the heart of her enterprise and often gives modest
is livelihood creation. “Earlier, returns, floriculture offers better
some artisans earned barely economic opportunities for
₹2,500–₹3,000 a month. After our region. Growing flowers
working with us, many now has always been my passion,
earn ₹20,000–₹30,000 regularly. and expanding into floriculture
Handicraft is very good for allowed me to honour our
earning money, it gives dignity,” farming legacy while creating a
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