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Central Bureau of Communication (CBC) was set up on 8th December, 2017 by integration of erstwhile Directorate of Advertising and Visual Publicity (DAVP), Directorate of Field Publicity (DFP) and Song & Drama Division (S&DD). The Bureau aims at providing a 360 degrees communication solutions to the Ministries/Departments/ Public Sector Undertakings (PSUs)/autonomous bodies.

The CBC is headed by a Director General (DG) with its headquarters at Soochana Bhawan, New Delhi. CBC operating from Delhi, ROs from regions and FOs at the field level are manned by officers of Indian Information Service and Ex-cadre personnel of erstwhile DAVP (Directorate of Advertisement Visual Publicity), Directorate of Field Publicity and Song & Drama Division. The personnel from multiple disciplines like media planning, production, studio design, Print production, exhibition, song and drama division are amongst others are the in house talent with expertise in handling campaign requirements of the client ministries.

FUNCTIONAL SET-UP OF CBC

Central Bureau of Communication

  1. Communication
    • Campaign wing
    • Advertising wing
    • Outdoor wing
    • Print wing
    • Audio visual wing
    • New media wing

    Advertising
    Advertising using audio visual, print, outdoor and personal media to take government schemes to people

    New Media
    Communication through social media, websites, mobile apps and other digital platforms, owned, earned and shared

    Printed Communication Materials
    Distribution of fliers, posters, brochures etc.

  2. Outreach
    • Outreach wing
    • Songs and drama wing
    • Exhibition wing

    Outreach
    Integrated Communication and Outreach Programmes (ICOP)

    Song and Drama
    Engaging people through dance, drama and music programs

    Exhibition
    Putting up Exhibitions of themes of public welfare.

    Seminar
    Classes and seminars to import knowledge about health, family, welfare, legal etc

    Rallies
    Rallies and mass meetings to generate awareness

    Competitions
    Competition especially for students to encourage fun learning

  3. Other
    • Administration wing
    • Accounts wings

  • Work towards creating an informed citizenry
  • People Centric Communication approach
  • Disseminate information on schemes and programmes of the Government of India, using different Media Vehicles
  • Formulate Communication (IEC) strategy for the Government.
  • Put in place appropriate policy framework for use of different media vehicles and determine rates for the same.
  • Conducting Integrated Communication & Outreach Programmes (ICOP) at central, regional and rural levels
  • Disseminate information on schemes and programmes of the Government of India by the means of folk art

The CBC is headed by a Director General (DG) with its headquarters at Soochana Bhawan, New Delhi. CBC operating from Delhi, ROs from regions and FOs at the field level are manned by officers of Indian Information Service and Ex-cadre personnel of erstwhile DAVP (Directorate of Advertisement Visual Publicity), Directorate of Field Publicity and Song & Drama Division. The personnel from multiple disciplines like media planning, production, studio design, Print production, exhibition, song and drama division are amongst others are the in house talent with expertise in handling campaign requirements of the client ministries.

Given the massive regional and linguistic diversity in India, the country has been divided into five zones, each headed by a DG level officer, below which there are regional offices and field offices. At the regional level, the media units are integrated into the Regional Offices (ROs) with an Additional Director General level officer as the head of the department. The Field Offices (FOs) at the local level are manned by Field Publicity Officers/ Field Publicity Assistants/ Field Exhibition Officers etc. At present the CBC has a network of 23 RO’s and 148 FO’s all across the country. All communication activities are undertaken in the regional languages as per the need of the campaign.

A 360-degree approach to awareness generation and behavioural change would require the flawless integration of both communication and outreach initiatives. CBC as a nodal government organization has been working tirelessly towards this goal for effectively taking the message of the Government of India to the people of the country.

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