Page 29 - MANN KI BAAT- ENGLISH

preserve our heritage through their traditions,
cuisine, music, art, and craft.
Support ‘Vocal for Local’ Along the
Way
Across India, local artisans,
craftspeople, farmers, and entrepreneurs
keep centuries-old traditions alive through
their work. For example, Phulkari embroidery
continues to be handcrafted by skilled women
in Punjab. The Northeast is known for its
distinctive spices and pickles, made by
local communities. From Pashmina shawls
in Kashmir to blue pottery in Rajasthan
and Kanchipuram sarees of Tamil Nadu
to Patta Chitra handicrafts of Odisha, each
region brings its own heritage to life.
Choosing to stay in homestays run by local
families, dining at traditional eateries, and buying
directly from artisans not only enriches your
travel experience but also helps empower
local economies. This connection between
travellers and communities is at the
heart of the Vocal for local initiative,
which contributes to support community
livelihoods and helps preserve India’s

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