Page 55 - Mann Ki Baat - English
P. 55
Creating awareness about activities, reaching over 11.99
the dangers of drug abuse is crore people through on-
the cornerstone of prevention. ground efforts. Collaboration
Awareness goes beyond with 4,000+ youth organisations,
just knowledge; it equips the involvement of over 2.05 crore
youth with the tools needed to women, and efforts in over 1.19
resist the allure of substances, lakh educational institutions
make informed decisions, and have been instrumental. The
recognise the signs of addiction initiative employs social media,
in themselves and their peers. a mobile app, and partnerships
The Ministry of Social Justice & with universities like Manipal,
Empowerment, Government of Christ, VIT, and Tezpur to spread
India is executing the National awareness and gather real-
Action Plan for Drug Demand time data. In 2023, The National
Reduction (NAPDDR) which Commission for Protection of
provides financial support Child Rights (NCPCR) launched
to State Governments, Union the National Campaign
Territories, NGOs, and community "Addiction Free Amrit Kaal"
organisations for preventive aimed at promoting a healthier
education, rehabilitation and addiction-free India.
centers, skill development, and Since the launch of NMBA,
addiction treatment facilities a Jan Andolan was started to
and promotes overall well- combat this menace under
being. which various stakeholders from
In August 2020, Nasha government as well as private
Mukt Bharat Abhiyaan (NMBA) have been dedicatedly engaged
was launched to address the in awareness generation and
problem of drug abuse among other activities. On International
youth of India in 272 most Day against Drug Abuse and
vulnerable districts. Under this, Illicit Trafficking, PM Modi lauded
over 8,000 Master Volunteers the ‘grassroot warriors’ who work
have been trained to lead to eliminate the menace of drugs
51 51
