Page 40 - Mann Ki Baat - English
P. 40
WAVE Summit
Redefining India's Role in the Global Media Landscape
billion-dollar-infrastructure
companies, but at the ground
level also. But where does
this real content come from?
From individual storytellers,
filmmakers of both large
and small screen to YouTube
creators, composers, musicians,
artists, game developers,
influencers, broadcasters,
Shekhar Kapur choreographers etc. The list is
Film Director endless. All are a part of India’s
huge ‘Creative Economy’.
An economy which is the
driving force behind our Prime
Minister, Shri Narendra Modi’s
vision of a US $5 trillion economy,
Indians not only consume which is all set to grow to
more content than almost any become a formidable ‘Influence
other nation, but are the largest Economy’ in the world.
creators of content in the world In the restlessness and
as well. energy of our youth lies the
Of course, we are, for we are drive to create and to change.
the world’s greatest storytellers. The drive to influence, the drive
Our stories reflect how we and propensity to adapt and to
relate, and how we perceive; discover ever-changing new
and how we have passed technologies.
down our culture, our incredible India has the largest number
diversity, our knowledge through of these restless and potentially
centuries of our history. Other innovative individuals. India’s
nations and other cultures too population in the 10 to 20 years
have interacted with our stories age group in itself is of about
and our culture, and made them 270 million young people with
their own. creative potential.
And now we have become Recognising this potential
one of the greatest adapters of of our youth, and that of our
the technology of content, not Creative Economy, our Prime
just at the level of the mighty Minister has conceived of a
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