Page 36 - MAAN KI BAAT - ENGLISH

India’s Union Public Service Commission
(UPSC) examinations are widely recognised as
among the toughest competitive examinations
in the world. Every year, lakhs of aspirants
prepare with dedication, resilience, and years
of hard work, but only a small fraction finally
make it into the select list. Those who narrowly
miss the cut are often equally capable, having
demonstrated academic brilliance, discipline,
analytical depth, and leadership qualities
through the various stages of the examination.
On the other side of the equation, industries,
Public Sector Undertakings (PSUs), research
institutions, and private employers constantly
complain of an acute shortage of skilled
Dr. Ajay Kumar manpower. They spend enormous sums on
Chairman, UPSC
recruitment, screening, and training in search
of precisely the kind of qualities UPSC aspirants
embody. Inspired by the sensitive conviction
PRATIBHA that ‘no effort should go to waste,’ PRATIBHA
Setu serves as a bridge between talented UPSC
SETU aspirants who narrowly miss selection and the
industries and institutions that seek top-tier
talent.
Valuing the The origins of PRATIBHA Setu lie in the Public
Journey of Disclosure Portal launched by UPSC in 2018. The
portal was an important first step in making
Every information about candidates who reached
advanced stages of UPSC examinations but
Aspirant were not finally recommended available to
the public. While it marked a useful beginning,
its potential was only partially realised as the
information was not structured to meet the
needs of employers. Recognising this, UPSC
reimagined and repositioned the initiative as
PRATIBHA Setu, branding it in a market-friendly
manner and designing it to actively connect
talent with opportunity. By organising candidate

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