Page 60 - Mann Ki Baat - English
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have made India a major tourist   pose a difficult choice for foreign
        attraction in the world today.    tourists to avail the right medical
            International  recognition    centre. Besides, there is a need
        and challenges                    to  strengthen  the  scientific
            International recognition of   proof of Ayurvedic treatment
        Ayurveda is increasing rapidly.   internationally so that it can be
        Many Western countries are        incorporated entirely into the
        now incorporating  Ayurvedic      global medical system.
        medicines into their healthcare       Ayurveda, one of India's
        systems. Demand for Ayurvedic     most ancient traditions, provides
        products and treatments is        an excellent opportunity for India
        growing  in  countries  like  the   to participate in global medical
        USA,  Australia  and   Europe.    tourism today. Its naturopathic
        Besides, many research and        practices, treatment without side
        scientific   studies   are   also   effects and outlook for lifestyle
        being conducted on Ayurvedic      improvement    are  attracting
        therapy.  This  is  an  apparent   people worldwide. India can
        proof of its effectiveness and    become    a   global  medical
        popularity.                       tourism hub by developing its
            Despite  the   widespread     Ayurvedic  heritage  in  the  right
        adoption of Ayurvedic medical     direction. It will be appropriate
        treatment,  there  are  some      to mention that there is a great
        challenges too. The biggest       potential for India to emerge
        challenge   is  the  lack   of    as a global leader in the health
        standardisation.  The  quality    and medicine sector through
        and procedures of different       Ayurveda.
        medical  centres  vary.  This  may


























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