Page 60 - MANN KI BAAT ENGLISH

impact process consumes very global recognition without
little water and energy and compromising the authenticity
produces almost no waste. In an of the craft.
era of fast fashion and synthetic A Future Woven with Values:
fibres, Eri offers a slow, conscious, As consumers worldwide
and sustainable alternative. become more conscious of
The Significance of the the environmental and ethical
GI Tag: The GI tag granted to footprint of their clothing, Eri
Meghalaya’s Eri Silk is a milestone.
It recognises the product’s
unique origin, craftsmanship,
and heritage value, while also
safeguarding the rights of the
traditional artisans. The tag
helps prevent imitation, protects
market identity, and allows
local weavers to command
fair prices. It’s a step toward

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