Page 29 - Mann Ki Baat - English, February,2023

nation to promote Indian toys and north to south – unitedly made
make our children aware about this a unique spectacle. All these
India's rich cultural and traditions are shining examples of the
attached to toy-making. The Jan Bhagidari which Modiji has
motive behind this was not just developed by using the powerful
to promote traditional Indian medium of radio.
toys but also to reduce our Embodying the spirit of
dependence on toy imports, 'Sabka Saath, Sabka Vikas', Prime
particularly those from China. Minister’s 'Mann ki Baat' has
The appeal of the Prime Minister successfully created a two-way
worked wonders, as today India's communication channel.
imports of toys has not only In India, jan bhagidari is an
reduced considerably, but it has indomitable force to reckon with
also revived and flourished our and has yielded unimaginable
very own toy industry and helped positive results, setting an
Indian artisans to earn a living. In example for the world. Proof of
one of the 'Mann ki Baat' address, the strength of jan bhagidari
the Prime Minister drew the is the ‘over 2 billion COVID-19
nation's attention towards India's vaccination’ record, which
unique art of storytelling, and was no mean feat to achieve
today it has become famous. in 18 months, but we did it.
The Prime Minister also Creating awareness as well
tried to connect people with as encouraging participation
the birth anniversaries of our and behaviour change is how
icons to make them relevant The Prime Minister tapped on
and appealing. For instance, on 'Mann ki Baat' for this historic
the birth anniversary of Sardar milestone amidst the pandemic
Patel, which is celebrated as 'Ekta and many others, demonstrating
Diwas', the Prime Minister started unshakable faith in public
three contests - song writing, lori participation even from the
and rangoli on patriotism - to remotest of regions in India.
engage with the people across Not only has 'Mann ki
the country. It turned out to be Baat' ushered in a wave of
a rage among the countrymen, social change in the country,
particularly the youth, as a but it has also demonstrated
whopping 5 lakh plus people from the transformative power
over 700 districts participated in of individuals towards the
these. development of a Sashakt,
We all have also seen the Atmanirbhar Bharat, carrying
success of 'Har Ghar Tiranga through the clarion call of the
Abhiyan'. Under the leadership of Prime Minister into the Amrit Kaal
Prime Minister, the entire nation i.e., participation of all leads to
– from east to west and from the prosperity of all.

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